Why do wedding providers become “green”?
There is a wide range of motivating factors that can influence a wedding provider to go green.
Some of the factors include fear, guilt, money, recognition, and community.
What are your motivations?
Fear –
In recent years, scientists, politicians, and the news media have built up the fear factor.
Some people who have heard about global warming (climate change) on the news want to learn what they can do to help to slow the process and prevent further damage to the environment.
Some just want to do the right thing, however, there is a growing fear of disaster that motivates many people.
Some see other businesses successfully going green and fear losing customers. Competition is a strong motivator.
Guilt –
As consciousness about the environment awakens in people’s minds, their attitudes and values change.
They start to feel guilty.
They realize that what they have been doing all these years is harming the environment and suddenly, they want to learn how they can help reverse the effects and restore what they have taken.
They are afraid that what we have done has damaged the environment for future generations.
Money –
Some see going green as a market trend where they can make money.
Some see going green as a cost savings.
There are some businesses that are founded on the premise that the green movement will continue to grow and be profitable, such as alternative energy and green products/services.
Some green business offer special discounts to other green businesses.
Going green often brings in more “LOHAS” customers and more money.
There are also tax savings for some types of vehicles/fuel.
Recognition –
Becoming a green business has its rewards.
Green Business Certification is one example of the recognition a green business can achieve.
Become certified and display the certification logos, publish an article or have an article written about your business, have a case study written that feature your successes, assist other businesses in becoming green.
If your efforts are unique and innovative, you could gain attention in the press.
Community –
People like the feeling of belonging that comes from being part of something greater than you are, a large group that shares the same vision, values, goals and objectives.
The members of the green community want to help one another by sharing ideas, giving each other advice, and sharing in the knowledge that they are all working together toward reducing our impact on the planet and creating awareness.
Do the right thing –
Some people understand the actual benefits to the planet and future generations.
They have a strong sense of right and wrong, and are motivated by the desire to “do the right thing”.
Whatever your motivations are, the planet will appreciate your efforts to not only reduce your overall impact on the environment, but your efforts to restore it.
As you realize that going green is a winning investment in our future, you can make changes to your business and use it as a tool for positive change. Your business will benefit from any changes you make towards being green.
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